Blog POPLOAD

Popload na moda. Christopher Owens trocou o Girls pela Saint Laurent

Lúcio Ribeiro

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A moda está indie. Ou o contrário. E vai além do Chromatics tocando para a Chanel desfilar suas roupas.

Em julho passado, Christopher Owens ''chocou o mundo indie'' ao anunciar sua inesperada saída do Girls (banda cool que foi uma das primeiras atrações do Popload Gig) por “motivos pessoais”. Só que, na época, ele ressaltou que continuaria escrevendo e produzindo música.

Eis que, três meses depois, Chris aparece como rosto e voz da primeira campanha da Saint Laurent Paris (“antiga” Yves Saint Lourent), com fotografia de Hedi Slimane, novo diretor de criação da marca.

As primeiras impressões do Chris modelo foram na imagem publicitária que rendeu capa para a marca na revista ''Vogue Hommes'' do Japão de setembro. Nesta semana, a grife francesa soltou outras imagens diferentes das da capa, com o novo logo da marca. A campanha é de cunho institucional. A de moda será lançada em dezembro.

Na página da Saint Laurent Paris, as fotos do Chris modelo aparecem em slide show. Ao fundo, tem o Chris cantando a incrível “It’s Just A Song”. Aqui o vídeo cool com a montagem das fotos.

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