NME, 60. Semanário britânico lança edição histórica de aniversário e oferece cópia da edição #1

Lúcio Ribeiro


Uma das principais bíblias da música desde que a música passou a ser notícia, o semanário inglês New Musical Express completa 60 anos de publicação neste ano e vem, com frequência, trabalhando pautas especiais que destacam sua vasta e rica história.

Suas famosas listas ganham conotação especial com o “60”. Recentemente, a publicação fez enquetes e listou, por exemplo, as 60 melhores músicas dos últimos 60 anos, além dos 60 maiores ícones da música em seis décadas, também, edição que rendeu capa a John Lennon na semana passada.

Nesta semana, a NME bolou um esquema todo especial de capas alternativas. No total, são 8 capas diferentes para a edição “histórica”, termo que está sendo divulgado pela própria publicação. Estrelam as capas nomes importantes da música ao longo das últimas décadas, segurando edições em que foram destaques. Estão lá os veteranos Paul Weller, John Lydon e Patti Smith, os 90’s Manic Street Preachers, Liam e Noel Gallagher (separados) e os “recentes” The Killers e Arctic Monkeys. Fora isso, a NME diz que preparou essa edição durante meses e que histórias internas da revista serão contadas.

Em anexo à edição, será oferecida uma cópia da issue #1 da revista, publicada em março de 1952!

A NME é uma das poucas publicações que conseguiu migrar com sucesso seu “nome” do conteúdo impresso para a internet na década passada. O é o site mais visitado no mundo quando o assunto é cultura pop (7 milhões de views/mês). Já a revista, em tempos de internet, circula em numeração bem menor se comparada a quatro décadas atrás, quando vendia cerca de 300 mil exemplares por semana. A tiragem atual é de mais ou menos 30 mil.

Vamos falar mais da NME nos próximos dias.

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