* A saga do carro-picape continua forte. Você andou lendo aqui na Popload, a dupla de electro hip hop N.A.S.A., formada pelo ''nosso'' Zegon e pelo produtor americano Squeak E. Clean, está fazendo um projeto para a marca de carros Honda, que visa transformar o novo lançamento, o Fit Twist, num instrumento musical. Ou numa base para experiências musicais.
Uma música inédita da dupla, com a participação do vocalista do Sepultura, o gringo Derrick Green, foi feita nessa ação. Um making of desse projeto de transformar o Honda Fit Twist numa mesa de som, um controller/mixer gigante, você pode conferir aqui, agora. Ele é ideal para você entender melhor o resultado de ''Overdrive'', a música que saiu desse encontro dos produtores com o carro-picape, que você vai ver em vídeo no fim do post.
Entre a composição no estúdio e a execução da música na picape gigante, foram necessários quinze dias e ocupou mais de 70 profissionais entre técnicos de som, eletrônica, câmeras e produtores. No making of, Squeak e Zegon falam, entre outras coisas, do desafio de reaprender a tocar música utilizando os botões do carro.
A partir da segunda-feira que vem, dia 26, dez dos principais blogs de música e entretenimento do país produzirão seus próprios remixes de ''Overdrive'' no site da marca em uma mesa que simula o painel do carro. Composições assinadas pelos blogs Popload, UpdateorDie, Move that Jukebox, Rock’n’Beats, DeepBeep, My Cool, Don’tSkip, Oh My Rock, bem como pelos sites das revistas ViCE e Noize, competirão pelo título de melhor remix.
A batalha é pública e dependerá do voto dos leitores para o blog participante ter sua música escolhida e postada no Facebook da Honda. A votação da melhor faixa acontece no widget desenvolvido para o projeto dentro dos blogs participantes e ficará aberta entre 26 de novembro e 6 de dezembro.
Agora, claro, eis ela aqui. Zegon, Squeak E. Clean, Derrick e o carro-picape em ''Overdrive''.
** A ação tem assinatura da agência F/Nazca Saatchi & Saatchi.
*** Este post tem patrocínio da Honda.
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