As músicas da propaganda, estrelando Queens of the Stone Age, M83, Best Coast

Lúcio Ribeiro


* Popload em São Paulo. E em 2013. Feliz ano novo.

* Agora é para valer. Vamos reiniciando logo as atividades da ''nova temporada'', que este ano será movimentado.

* Na temporada americana de dezembro, vi duas propagandas master na TV dos EUA que sempre me ''assustavam'' quando começavam a passar e eu estava ali, distraído. E, por causa da trilha sonora, me faziam correr à televisão para ver o que estava acontecendo.

* A primeira era no ''comercial do helicóptero'', da gigante do celular T-Mobile. A propaganda traz a violenta ''You Think I Ain't Worth a Dollar, But I Feel Like a Millionaire'', do grande Queens of the Stone Age, para ilustrar que a cobertura do sinal da marca atinge as principais cidades americanas.

* A outra era a propaganda da Expedia, agência de viagens online que é gigante mundial e inclusive tem escritório no Brasil. O comercial tem a campanha alto-astral ''Find Yours'', na linha ''encontre o que você gosta viajando'', e traz na sonorização um dos hits do grupo francês de eletrônico M83. A música é a energizante ''Raconte-Moi Une Histoire'', que está no mais recente álbum da banda, ''Hurry Up We’re Dreaming''.
O disco tem um caminhão de músicas boas para comerciais de TV (e cinema). Propagandas da Gucci, Gillette e Red Bull já usaram o M83 em seus ''ads''. O da Expedia é este abaixo:

* Aqui no Brasil chegou em cheio a bela campanha publicitária de TV do Windows 8, da Microsoft. Inclusive a que tem a participação em um dos comerciais da banda indie californiana Best Coast, traduzida para o português. A Microsoft usa a linda ''The Only Place'', inclusive com trechos do vídeo da música do Best Coast, para mostrar como música, viagem, emoções enfim podem ser registrados usando seu novo sistema operacional.
Outras peças da mesma campanha já vinha utilizando na trilha músicas do grupo indie paulistano Holger (''No Brakes'', campanha nacional) e da também paulistana Juliana R (a ótima ''El Hueco'', que está na campanha latino-americana) desde novembro.
A propaganda com o Best Coast, sem estar ''traduzida'' para o mercado brasileiro, é esta aqui:


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